To position Hunter & Queen as a premium lifestyle brand, we focused on pairing high-end design with a warm, nostalgic tone inspired by coastal memories. The goal was to build a visual identity and brand presence that felt both elevated and effortless, capturing the essence of beachside moments, while appealing to a discerning, design-conscious audience.

Social Strategy & Content Direction

• Developed a fresh social strategy built around storytelling, lifestyle aspiration, and product education. We created content pillars to guide ongoing posting, while designing branded assets that showcased the products in dreamy, outdoor settings.

User-Generated Content & Creative Direction

• Sourced and styled UGC that felt authentic, elevated, and on-brand—highlighting real moments with Hunter & Queen products in the wild. Paired this with curated art direction for a consistent visual identity across platforms.

Meta Ads & Performance Creative

• Designed a suite of high-impact Meta ads tailored for conversion. Each creative was strategically aligned with the brand’s tone—highlighting product benefits, giftability, and the luxe-meets-functional design that sets H&Q apart.

Digital & Print Collateral

• Created a cohesive set of brand materials including a digital lookbook, launch assets, and printable collateral. Each piece was designed to carry the brand's visual language across all touchpoints, reinforcing its identity at every stage.