Boomerang Farm was ready for a major refresh after ownership changed hands. The farm had become outdated and needed a complete overhaul to attract a younger audience and become a destination for all ages. We were brought in to inject new life into the farm, creating an exciting, vibrant space with a variety of activities that appeal to both families and younger visitors. The result? A revitalised oasis where everyone can come together to relax, play, and enjoy something new.

Our primary marketing goals for Boomerang Farm were focused on building brand awareness, nurturing a growing audience, and scaling their reach to new heights. Here's how we achieved this:

• Building Awareness: We worked to raise awareness of the revamped Boomerang Farm, highlighting its fresh vibe and new activities to engage a younger, more diverse audience.

• Nurturing Audiences: Through consistent and engaging content, we focused on nurturing the audience, building a loyal community around the farm’s activities and experiences.

• Running Meta Ads for the First Time: We launched targeted Meta ads to introduce Boomerang Farm to a wider audience, showcasing the farm’s refreshed offerings. This was their first venture into Meta advertising, and it proved to be a highly effective strategy.