ALTERNATIVE MEDICINAL DISPENSARY

Client: Myleaf

  • Klaviyo Challenges:

    • Automation flows were improperly set up, impacting efficiency.

    • Branding required a refresh for a more cohesive identity.

    • Campaigns lacked consistency, reducing engagement.

    Meta Challenges:

    • myleaf had not previously invested in a structured advertising strategy.

    • No funnel structure was in place to guide potential customers.

    • Ads focused solely on traffic rather than driving conversions.

    Social Media Challenges:

    • Strict medicinal advertising guidelines made it difficult to create effective content.

    • Lack of consistency hindered community growth and audience engagement.

    • Graphics did not effectively resonate with the target audience.

  • Klaviyo Goals:

    • Optimise Automation Flows: Properly set up flows to enhance customer journeys.

    • Refresh Branding: Update email templates to align with their new brand identity.

    • Ensure Campaign Consistency: Develop a content calendar for regular email campaigns.

    • Track Performance: Establish clear metrics for open rates, clicks, and conversions.

    Meta Ads Goals:

    • Develop a Strategic Ad Plan: Define clear objectives and target audiences.

    • Implement Full-Funnel Campaigns: Build structured campaigns for awareness, lead generation, and sales.

    • Shift to Conversion-Focused Ads: Prioritise ads that drive measurable actions.

    Social Media Goals:

    • Create Engaging, Compliant Content: Develop a strategy that aligns with advertising guidelines.

    • Maintain Consistency: Post regularly and actively engage with the audience.

    • Enhance Visual Identity: Redesign graphics for stronger audience connection.

    • Capture Personalised Content: Build a content library through professional photoshoots with Social Hub Agency.

Email Marketing

When we began working with myleaf in June 2024, we implemented a strategic email marketing approach that optimised automation flows, improved campaign consistency, and enhanced audience engagement. As a result, myleaf’s attributed revenue—revenue directly generated from email marketing—surpassed $190,000 within just four months, demonstrating the impact of a well-executed email strategy on overall business growth.

BEFORE
AFTER

Ads

Within just eight weeks, our Meta advertising strategy successfully generated 332 patient sign-ups, averaging approximately 150 new patients per month. With an acquisition cost ranging between $5.50 and $14 per sign-up, the campaign demonstrated strong efficiency and return on investment. This growth trajectory has remained steady, with continued optimisations further enhancing performance and scalability.

  • We developed targeted top-funnel and mid-funnel ad campaigns to effectively nurture new audiences.

  • Our conversion-focused ads included a script renewal campaign, strategically retargeting mid-funnel customers.

  • In addition to generating patient sign-ups, one of our campaigns successfully booked 23 initial consultations.

  • myleaf has been operating as a business for just two years, demonstrating impressive growth within a short timeframe.

INTEGRATIONS
2024 AD CREATIVES

Content Creation

To enhance myleaf’s brand presence, we organised a photoshoot with local models, capturing high-quality photos and videos that reflect the myleaf lifestyle. These new assets will be used across organic and paid channels, as well as the website. Through our ongoing full-service marketing efforts, we continue to strengthen community engagement and brand alignment.

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