AUSTRALIAN MENS ATHLETIC WEAR COMPANY

Client: SQD Athletica

  • Website Challenges:

    • The Shopify store had a low conversion rate, impacting sales.

    • The dark-themed design diminished image vibrancy, making the site feel uninviting.

    • Product listings were set up incorrectly, causing issues with colour variations during ordering.

    • Popups contained errors, affecting user experience.

    Meta Challenges:

    • High cost per purchase and low conversion rates.

    • Lack of a clear strategy and funnel structure.

    Klaviyo Challenges:

    • Low email open and delivery rates.

    • Abandoned automation flows were outdated and needed optimisation.

    • Ineffective campaign management led to missed engagement opportunities.

    • No structured list or segment management for targeted messaging.

  • Website Goals:

    • Increase Conversion Rate: Redesign the Shopify theme with a brighter, more engaging layout to highlight product imagery.

    • Optimise Product Listings: Ensure correct product setups for seamless colour variant selection and ordering.

    • Fix Popup Errors: Audit and resolve popup issues to enhance lead capture and functionality.

    Meta Ads Goals:

    • Lower Cost per Purchase: Improve audience targeting and ad optimisation to maximise ROI.

    • Implement a Funnel Strategy: Develop a structured funnel to guide users from awareness to purchase.

    Klaviyo Goals:

    • Improve Open Rates: Optimise subject lines, send times, and segmentation for better engagement.

    • Enhance Abandoned Flows: Update automation emails to boost customer re-engagement and conversions.

    • Strengthen Campaign Strategy: Execute consistent, targeted campaigns to drive sales.

    • Optimise List Management: Build and manage audience segments for more personalised communication.

Website Integrations

We began our partnership with SQD Athletica on February 16, 2024, with a focus on optimising their digital marketing strategy and overall performance. Since then, we have made a significant impact on their growth, enhancing key areas such as website conversions, advertising efficiency, and customer engagement. Through our strategic approach, we have successfully improved all key performance metrics, driving measurable and sustainable results.

47% INCREASE IN TOTAL ORDERS
0.7% INCREASE IN AVERGE ORDER VALUE
41% INCREASE IN STORE SALES
57% INCREASE IN ONLINE STORE SESSIONS

SQD Athletica were super happy with the refreshed website theme and the efficiency of its implementation. The updated white theme not only enhanced the overall user experience but also led to a 29% increase in conversion rates. Additionally, the new design allowed them to save on photoshoot costs by enabling the use of ghost product imagery on a white background, further improving efficiency and brand presentation.

BEFORE
AFTER

Email Marketing

The attributed revenue, which refers to revenue generated directly from email marketing efforts, has exceeded $54,000, demonstrating the effectiveness of our targeted email campaigns in driving customer engagement and sales.

Welcome Series generating over $10,000

Browse Abandonment generating over $5,400

Abandoned Cart generating over $3,700

TOP PERFORMING FLOWS
BEFORE
AFTER

Ads

Initially, the account was not performing well in terms of conversions, so we dedicated several months to recovering revenue, achieving an average ROI of 2.8. Since the launch of Meta ads in March 2024, Meta-driven revenue has generated over $88,000 in sales. The variable cost per purchase (CPP) was influenced by traffic from both Top-of-Funnel (cold, new customers) and Middle-of-Funnel (warm, engaged customers) efforts. These customers were then retargeted through our email list, further enhancing conversion opportunities.

2024 AD CREATIVES

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